Gympass, now rebranded as Wellhub

Gympass, now rebranded as "Wellhub," is making waves in the corporate wellness space, expanding its offerings beyond fitness to encompass holistic wellness practices such as mindfulness, therapy, nutrition, and sleep. With a subscriber base of 2.6 million as of January, the move signals the company's ambitions to tap into the booming global wellness economy, valued at a staggering $5.6 trillion in 2023.

Wellhub CEO, Cesar Carvalho, emphasizes the company's shift towards a broader market, aiming to provide employees with access to various wellness modalities under one subscription. The rebrand reflects Wellhub's mission to transform every company into a wellness company, catering to the increasing demand for comprehensive employee well-being support.

My opinion? Wellness is no longer just a trend; it's a megatrend that martial arts, combat sports, and fitness studio owners cannot afford to ignore. Consumers are becoming more health-savvy and are seeking long-term results rather than quick fixes. Incorporating wellness practices, partnering with wellness modalities, and branding oneself as a holistic health and fitness community are essential steps in staying relevant in today's market. Wellhub's expansion into holistic wellness aligns with this trend, offering a comprehensive solution for employee well-being that addresses both physical and mental health needs.

My advice? Use Wellness and the benefits associated with it in your marketing and messaging. Your core offer doesn’t have to be radically changed but incorporating a small brief 1-2 breathwork at the end of a fundmentals or cardio class can elevate your experience, speak to customers and softens your brand for more eyes to see.